Originally the bicycle store at 5711 West Irving Park Road was called Lundin's Bike Shop, owned by Harry Lundin who first opened the store in 1937. At that time Rudy Sr. and his brother Paul were working at the Schwinn Bicycle Co. Rudy Sr. was a mechanic, hoping one day he would have his own shop. After serving 4 years in the Army in WWII, Rudy Sr. married Myrtle, a Wisconsin girl, and had 5 kids. He heard that Lundin was retiring and selling the store so he purchased the store in 1961. He changed the name to Rudy's Schwinn Cyclery. At first Rudy Sr. and his family lived behind the store with all 5 kids sharing the one bedroom and Rudy and his wife sleeping on the pull-out couch. Later with the expansion of the business the name was changed to Rudy's Cycle and Fitness.
Rudy Jr. worked with his Dad since he was a kid. Rudy Jr. was and still is an avid bike rider, using his bike for recreation, transportation to work and bicycling vacations. He also belongs to the Elmhurst Bike Club and Evanston Bike Club, riding with them as often as he can with his busy schedule. Rudy Jr. worked with his Dad until 1984 when Rudy Sr. retired. Rudy Jr. took over the business and has managed the store ever since. Rudy's Cycle & Fitness has always been run with the philosophy "IT'S ALL ABOUT THE CUSTOMER". Rudy and his employees listen to their customers, ask questions and help them find the right bicycle for their needs. Rudy's customer satisfaction is proven by the great reviews the store has on the internet. Rudy's Cycle also knows that time is important -- so they do the research for their customers by checking product reviews and forums on the internet, using bikes and accessories themselves, and belonging to cycling clubs to stay up to date with the latest and best products. Rudy's carries a full array of bicycles from proven brands like Giant,Schwinn, GT, Haro, Dahon, Montague, Pure Fix and Sun and accessories from companies like Topeak, Sigma, Shimano, Sram, Cyclops, Saris, Hollywood, SKS, Kryptonite, Serfas, Bell, Giro, Trail-A-Bike and many more.
The retail location has been expanded three times since 1961 and, even though it looks small from the front, it has 6500 square feet of space. It is considered a family and recreational store, but does cater to all aspects of the bike industry. Rudy's head mechanic, Bill, oversees the repair end of the business. He has been with the store for 27 years and is one of the few mechanics who can still overhaul a 3-speed hub. From years of experience, Bill and the service staff at Rudy's can do simple repairs to intricate adjustments, and Bill can accurately assess your adjustment and repair needs making sure that your service is done quickly and efficiently.